|
|
 |
| |
 |
| PLM Promotions, Lisburn, County Antrim, Northern Ireland. T: (+44) 0 2892 667000. f. (+44) 0 2892 668005 |
|
|
| |
|
| |
|
|
 |
|
| BBm Magazine |
|
After almost
eight years as Ireland's clubbing bible, the
last chapter in the illustrious life of BBm
Magazine came to a close in June 2003.
Publishers Eddie Wray and Judith Farrell-Rowan
decided to redirect their energies into expanding
their event promotion business Planet Love
Music and festival Planet Love.
"We had eight good years with BBm, but
the magazine had run its course," said
Judith Farrell-Rowan.
"The clubscene in Ireland was no longer
able to support a magazine of BBm's calibre.
Closing it was the toughest decision we have
ever taken as it was 'our baby' so to speak,
but there was little doubt that commercially,
things had seen a seismic shift within the
clubscene."
The last issue of BBm in June 2003 was one
the third largest selling issue of the magazine
ever.
Eddie Wray and Judith Farrell-Rowan launched
BBm initially as Bassline Magazine in September
1995. It was an overnight success story, connecting
with the burgeoning dance music scene at that
time and growing with it. In 1998, Bassline
merged with Belfast magazine Blank to become
BBm and the following year, the magazine became
the first in local history to win the prestigious
IPR/BT Magazine of the Year award, fending
off competition from all the major Northern
Irish titles. Annually, thereafter, the magazine
and its staff were awarded high commendations
for their journalism and design talent in
these coveted awards.
The magazine also spawned the authoritative
Irish Music Awards which over eight years
acted as the marker board of achievement among
Northern Ireland's clubbing scene.
BBm Magazine was part of the multi-faceted
Planet Love Music organisation, now known
as PLM Promotions, which has blossomed in
recent years with annual expansion of their
festival Planet Love, and the branching out
of its event promotion arm into the pop and
nightclub market. The company now comprises
event management, promotion & marketing,
artist/DJ bookings, and flyer & poster
distribution.
"The magazine was a major part of our
lives, so we were very sad to see it go,"
said Judith. "We built up an extensive
and fiercely loyal readership of 75,000 people
over 8 years. That's pretty good going for
an independent, niche market magazine. There
were many disappointed readers who considered
the closure as the end of an era. It was for
us too. But it was also the start of a new
bright new era and one that will see the clubscene
in Ireland evolve and adapt to the high demands
of our clubbers and continue its place as
the most thriving, liberating and exciting
movement of all time.
"Our successes with BBm exceeded Eddie
and I's wildest expectations. We thought it
would be a bit of fun for a few years, a hobby.
I didn't expect to give up my day job within
2 months then lead it into becoming one of
the best known clubbing organisations in Ireland,
and win the most coveted awards of my career
along the way! BBm was the most determining
force in the life of Eddie and me. We have
both cried and laughed about it, and we have
loved and loathed it. Because of this, BBm
impacted the Irish dance scene with incredible
force and more than anything; that makes us
incredibly proud.
"Hence, we'd like to take this opportunity
to thank all the readers and advertisers who
supported BBm over the years. In particular
we'd like to thank our hugely talented staff
team and contributors who believed in BBm,
made it what it was, and who were devoted
to it as much as we were.
"It was a phenomenal journey of learning
and experience."
BBm Magazine - RIP. |
|
| Go
Back |
|
|
|
|
| |
|
|
|
